Essential cookies keep the site working and you signed in. Everything else, analytics and advertising, is off until you switch it on, and you can switch it off again at any time.
1. What cookies are
Cookies are small text files a website stores in your browser. We also use similar technologies such as session storage and pixels. This policy follows article 122 of the Italian Privacy Code and the Garante's guidelines on cookies and other tracking tools of 10 June 2021.
2. Your choice
On your first visit a banner asks what you allow. "Reject all" is as easy as "Accept all", closing the banner counts as rejecting, and nothing optional loads before you choose. We record your choice for six months, then ask again. We use Google Consent Mode v2, which means Google tags, when they load at all, respect your choice.
3. The cookies we use
| Name | Provider | Purpose | Type | Lasts |
|---|---|---|---|---|
| pf_session | Photographers First | Keeps you signed in | Essential | 30 days |
| pf_consent | Photographers First | Remembers your cookie choice | Essential | 6 months |
| pf_lang | Photographers First | The language you picked | Essential (set when you choose) | 1 year |
| pf_ref, pf_creator | Photographers First | Remembers the friend or creator who invited you, so your free days and their reward apply | Essential to the referral you clicked | 60 days |
| pf_sub | Photographers First | Stops newsletter prompts once you subscribed | Preferences | 1 year |
| pf_xi, pf_pv (local and session storage) | Photographers First | Limits how often the newsletter prompt appears (at most once every 14 days) | Preferences | 14 days / visit |
| pf_compare (local storage) | Photographers First | Contests you added to the compare tool | Essential (feature you used) | Until cleared |
| pf_attr | Photographers First | The campaign you arrived from, to measure which channels work | Analytics | 30 days |
| _ga, _ga_* | Google Analytics 4 visit statistics, IP anonymised | Analytics | Up to 13 months | |
| _gcl_* | Google Ads conversion measurement | Marketing | 90 days | |
| _fbp, _fbc | Meta | Meta Pixel ad measurement for Instagram and Facebook | Marketing | 90 days |
| _ttp, ttclid | TikTok | TikTok Pixel ad measurement | Marketing | Up to 13 months |
Stripe sets its own cookies on its checkout pages to prevent fraud; those are governed by Stripe's policy. We also keep, in your browser's session storage, the campaign tags of the link you arrived from for the length of your visit, so that we can credit the right campaign if you sign up. It is deleted when you close the tab.
4. Changing your mind
Use Cookie settings, also in the footer of every page, to change your choice at any time. You can also delete cookies in your browser settings. Questions: [email protected].